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FEATURED RE-SELLER: Black White Denim, England

5PREVIEW took the opportunity to ask one of our Re-Sellers 5 quick questions about fashion.

Introducing BLACK WHITE DENIM...

Black White Denim is a premium ladies wear concept store, focusing on the three fundamental building blocks of a stylish woman's wardrobe: black, white and denim. The store firmly believe that 70% of your wardrobe should be made up of these foundation pieces. The pieces work together, individually and with anything else you choose to add to your seasonal look. Effortless style should be easy!

5 quick question with Jo Davies, MD & AMP; Founder of Black White Denim.

Where in the world do you find the best shopping?

We have a place in Provence in the south of France. Whenever we get away, I make sure I've got a day to myself to browse the boutiques in nearby St. Tropez. I love Trinity, stockist of Marc by Marc Jacobs, Isabel Marant , Jerome Dreyfuss and such.

Who is your favorite style icon?

Mine would have to be Debbie Harry, her style has influenced so much of my own sense of style and her contemporary look even influenced much of what I aimed to do with Black White Denim. I love her ability to mix it up without looking over-done, I love that she is strong and courageous but doesn't look like she's in a costume. This year at Black White Denim, we will pay homage to icons we feel have effortless style with a dedicated Blog post. Debbie was our first Effortless Icon:

What is your favorite fashion item?

I adore my Sophie Hulme black leather tote bag. It's practical, stylish, chic and above all, it fits everything in it! I can carry my Macbook, iPad, iPhone, Buying reports and purse around for my Buying trips with ease and in style.

What cultural piece(I.e Book, movie, music) have influenced your style the most?

Everything around me has some level of influence but the biggest influence on me is my lifestyle. I am genuinely a very busy Mum on the run and everything I wear has to work from playground to shop floor to meetings. I travel light wherever I go and try to make looking good as effortless as I can.

What's your favorite item from the 5preview collection?

The 'Whatever' sweater - it's fun and will be a key window piece for us. I bet we well out within a week or so of delivery. If so, we'll order a few more!

Store info

Black White Denim
57 Alderley Road