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9.2.16

5PREVIEW SS16 "Travel Light" video



5Preview's SS16 available now in-store and online! 


This film was shot a summer afternoon at Terminal 5, Arlanda Airport Sweden. Astrid, Nina and Camilla are taking a walk at Gate 35 showing the 5preview SS16 collection “Travel Light”. “Nothing is going to worry me, I’m letting go...” The dreamlike soundtrack, Apart, by danish artist Kasper Bjorke, creates an airy flowy, light atmosphere. It’s overexposed and feminine and fits well with the volumes and sheerness of the collection, the hand painted watercolor pattern and the different shades of blue.The print Imagination is for the sense of freedom and possibilities the airport can give you and the bold “YOURSELF” stands for the confident expression of the woman wearing the clothes.







Credits:
Direction and Production: Luca Cagnassi
Photography: Jens Rosengren
Models: Astrid E @ Nisch MGMT, Nina @ CPHwolves, Camilla @ Lemanagement
The Song ”Apart” is from Artist Kasper Bjorke featuring Sisi Ey
Make up and Hair: Carina Finnström

5preview Crew: Styling by Emeli Mårtensson and Gennaro Sorvillo
Assistants: Amanda Persson, Josephine Norris
Backstage Pictures by Emeli Mårtensson.