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The campaign video for the collection “TRUE ROMANCE”. In it’s usual tongue-in-cheek approach to design 5PREVIEW has focused on the ridiculousness of some fashion rituals within the industry. It attempts to de-emphasize the at times bizarre culture of the fashion VIP. International ‘Fashion Week’. We are bombarded by images of often monotonous looking fashion shows, with the ‘usual suspects’ occupying the front rows and after parties. This film presents the idea of a 'ghost' catwalk show with NO VIPs. As we make our way through the raw, bold and often D-I-Y collection, the audience appears and disappears... would it really make a difference to fashion without the VIP's.

Watch the full movie here

Film: Luca Cagnassi
Photography: Jens Rosengren
Models: Astrid E @ Nisch, Ronja K & Julia Andrea @ Elite
MUAH: Carina Finnström
Music: 'Liquor' by Very Addictive
Location: FTK Studios, Stockholm, Sweden

Shop the book here.